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Speaker expertise

Customer-focused Marketing Strategist who guides growing businesses through a smart CRM & Content Plan.

29 April 2020, 05:00 PM

Best Practices to Maximize Your CRM

A talk by Candice DeRiso
Marketing Strategist & Trainer, Beckmann Collaborative

Using a CRM (customer relationship management) software can be a valuable sales tool. Using it properly can strengthen your branding and marketing efforts. However, software is simply a tool, a clear CRM Strategy comes first and that is often missed. A CRM software is only powerful if the user knows how to leverage it.

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Categories covered

Content Marketing Audit

Use our Content Marketing Audit template to guide you through the first steps of auditing content marketing: Setting Goals and Taking an Inventory of Your Marketing Content

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