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Companies spend so much on marketing, creative and the likes. They have to drive results. Of course, what the results are is open to a good strategy session. This talk shares the latest on how to move content from happening to content performing.
This session will cover the steps from my Content Performance Culture book on how to make content performance easier.
As part of Create Once Publish Everywhere we will discuss integrating
Podcasts Immersive video Articles Etc.